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About us

About Us

Why should you listen to Sydney Hotel Brokers Pty Limited?

     Great question…

Having been in the Hotel industry since 1979 I have witnessed first-hand Hotel Brokers who has promised the most and delivered the least i.e. I have been through the ‘school of hard knocks' having served my Hotel Industry Apprenticeship for nearly 40-years… Therefore, I have a much better understanding of the Pub game, the Bankers, the Valuers, the Solicitors and more importantly the 'numbers' and the Hotel industry cycles. Some of the results and benefits of our services are as follows:

  • As they say 'you are as good as your last Sale'. We are proven performers with our last negotiated sale in September & October 2017 this being a record $90.0m Sale for two Hotels in Sydney (Hurstville Ritz Hotel and Cabramatta Inn Hotel) and the largest sales transaction in 2017;

  • In addition to large Sydney Hotels we service the entire state of New South Wales having sold Hotels from Tibooburra, Condobolin, Dubbo, Wagga Wagga, Moruya, Cowra, Canowindra, Forbes, Parkes, Bathurst, Orange, Mudgee, Tamworth, Nabiac, Newcastle, Collaroy, Hurstville, Cabramatta as well as Gaming Machine Entitlements (GME’s); 

  • The importance of understanding and maintaining strict Confidentiality to ensure no 'market leaks'. The need to maximise your sale price by not telling you the ‘number’ you want to hear but what is realistically achievable. I like to provide a ‘Best, Likely, Worst case scenario’ from the outset so as not to lead you ‘up the garden path’. I am not out to waste your time or mine for that matter;

  • We have an extensive knowledge of the Hotel market place and ‘who’s who in the zoo’. Knowing the Hotel Valuers, the most recent sales in your area, and the demographics of your area enables us to ensure we have the latest information to advise you on an accurate capitalisation rate and in turn the 'true' market value of your Hotel;

  • As a fully qualified CPA Accountant I have 30-years of Hotel specific Accounting and Taxation knowledge to be on the same ‘wave-length’ as your Accountant. We are in the unique position to not only achieve the best sales price but to also inform you on the various sales taxation consequences of a sale such as GST, Capital Gains Tax, and dissection of your sales price to work in with your Accountant to achieve the best sale outcome.

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"I wouldn’t Buy, Sell, or operate a Hotel without John’s specialist expertise, he’s always available and he has made me a successful businessman in the Hotel Industry" -

Stephen Bowden of Hurstville Ritz Hotel & Cabramatta Hotel

Meet The Team

John Morrison - Director

Licensee in Charge, Bachelor of Commerce, CPA Accountant, Registered Tax Agent, Chartered Tax Advisor, Certificate IV Property Services (Real Estate),  Fellow of Taxation Institute of Australia, Fellow of NTAA, and former Owner of 3-Hotels.

Cheryl Morrison -Office Manager

Office Manager, Diploma of Business,

Certificate IV in Training and Assessment, Certified Customer Service Manager, RSA/RCG, and former Hotel Manageress.

Testimonials

Testimonials


“I wouldn’t Buy Sell or Operate a Hotel without John’s specialist expertise – he’s always available and has made me a successful businessman in the Hotel Industry”

Stephen Bowden, former owner of the Hurstville Ritz Hotel who sold the Hotel for $52.0m in 2007, bought back for $30.5m in 2011. He also acquired the Cabramatta Inn Hotel for $21.5m in 2010 and in 2017 he sold both Hotels for a record $90.0m being the biggest sales transaction in 2017

Stephen Bowden Testimonial

Stephen Bowden Testimonial

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Stephen Bowden, former owner of the Hurstville Ritz Hotel

“He Is A Specialist Who Strives To Make Your Business Work For You”

John Morrison with his in depth Knowledge of hotels and liquor businesses, his practical experience is based around a family background in hotels and bottle shops and this has proved invaluable in operating our liquor businesses. 

I can thoroughly recommend John to anyone who feels they are not getting the service they are paying for. He is a specialist who strives to make your business work for you.”

Scott Robertson, Director Saram Pty Ltd (Bargo Hotel and Stanmore Cellars), Robertson and Robertson Valuers Pty Ltd, Tuggerah, NSW

Suite 208

83 York Street 2000

Sydney 

Contact

Fax:  02 8064 0210

Tel:  02 9299 7007

Mobile:  0414 325 267 

Contact us for your Free Report

‘The 7 Costly Mistakes Publicans Make Operating Hotels

&

How You can Avoid them’

(valued at $99)

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© 2017 John Morrison Sydney Hotel Brokers Pty Limited

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